Business Planning Is Not Strategy

For decades, the business plan has been the starting point for entrepreneurs thinking about making the plunge. Current research shows, however, that the business planning paradigm limits innovation and hurts companies in dynamic markets. Business plans rely upon the past to predict the future, and expert innovators know that a strategic paradigm driven by the past creates more sameness, keeps power in the hands of the already powerful, and suggests economies of scale, volume growth, and 'being big' are the only paths to competitive advantage. Current research shows that a business model paradigm allows for competitive advantage no matter a brewery's size. Dr. Sam Holloway will offer specific, point by point, advice on how to change your thinking to the new paradigm and increase innovation, profitability, and creativity in your craft brewery.